lumino / abano

Lumino The Dentists, part of the Abano Healthcare Group, is New Zealand’s largest dental provider, operating clinics across the country. I’ve worked with Lumino to create a series of internal and recruitment-focused videos designed to attract international dental professionals from the UK, Australia, Ireland, and Canada. These videos showcased the supportive culture, clinical opportunities, and lifestyle benefits of working with Lumino, helping the company position itself as an employer of choice for overseas talent while aligning with Abano’s strategic growth goals.

Travelling across the country I interviewed dentists and practice staff to capture authentic stories that reflect Lumino’s supportive culture and the unique lifestyle on offer. Working closely with the Abano marketing team, we ensured each video delivered the right messaging. The project was designed with longevity in mind, with thorough shoots and interviews enabling Abano to generate varied, high-quality content for years with minimal need for reshoots. I continue to edit videos for Lumino and Abano on demand, drawing from our growing and versatile library of footage.